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Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Alter Ego Effect: The Power of Secret Identities to Transform Your Life

$29.99
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Now a Wall Street Journal bestseller.

What if the games we played as children were the greatest gift to helping us achieve more today?

Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it's childish or it's "time to grow up." Now Todd Herman--backed by scientific research and countless stories from the real world--will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.

Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.

Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable?

In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

Corner Grocery Store Principles: Seven Family Business Principles That Will Create Customers For Life

Corner Grocery Store Principles: Seven Family Business Principles That Will Create Customers For Life

$19.95
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Revive the Heart of Business: Cherished Lessons from the Aisles of Tradition

Step through the quaint bell-clad door of memory lane and into the bustling aisles of a time-honored corner grocery store, where the scent of fresh produce and the warmth of genuine customer care lingered in the air. 'Corner Grocery Store Principles' is not just a book; it's a treasure chest of timeless wisdom, woven from the very fabric of family legacy and entrepreneurial spirit that powered the quintessential family-owned business.

In the pages of this inspiring journey, the author unravels the yarn of their family's corner store, artfully stitching the vibrant tapestry of customer service philosophies and the enduring 'Family Business Mindset'. Each chapter is a principle; a tried-and-tested maxim that champions the power of presence, the merit of adaptability, and the charm of personalized service, holding paramount the humane touch in a world racing towards digital impersonality.

Witness firsthand how principles like "Leaders Must Be Present and Accounted For" and "Do Whatever It Takes to Deliver the Goods" are not just pithy sayings, but cornerstone practices that transform businesses and forge indelible relationships. Embrace the profound simplicity behind statements like "Treat Your Customer Like a Fruit or Vegetable" as you learn to discern the nuanced needs of those you serve. Realize that the crux of crisis management lies in keeping "the Aisles Clear and the Doors Open", guaranteeing resilience and recovery in the face of adversity.

For entrepreneurs who aspire to cultivate a thriving business without sacrificing soul for scale, this book serves as a beacon. For leaders yearning to craft an organization where every hand is valued, every role is pivotal, and every customer feels at home, let these grounds of proven values be your guide. Embark on a transformative voyage from a cozy corner store to grand corporate avenues, as you carry forward a legacy of love, dedication, and community connection that never goes out of style.

'Corner Grocery Store Principles' is more than a book - it's your invitation to weave the warmth of yesteryear into the fabric of a future where exceptional customer care remains the star by which businesses navigate.

Die with Zero: Getting All You Can from Your Money and Your Life

Die with Zero: Getting All You Can from Your Money and Your Life

$18.99
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A common-sense guide to living rich . . . instead of dying rich

Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.

The only thing you wasted along the way was . . . your life.

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money--and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called "golden years."

In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins's plan for optimizing your life, stage by stage, so you're fully engaged and enjoying what you've worked and saved for.

You'll discover how to maximize your lifetime memorable moments with "time-bucketing," how to convert your earnings into priceless memories by following your "net worth curve," and how to navigate decisions about whether to invest in, or delay, a meaningful adventure with your "fulfillment curve" and "personal interest rate."

Using his own life experiences as well as the inspiring stories and cautionary tales of others--and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance--Perkins makes a timely, convincing, and contrarian case for living large.

Die with Zero: Getting All You Can from Your Money and Your Life

Die with Zero: Getting All You Can from Your Money and Your Life

$27.99
More Info
A WALL STREET JOURNAL BESTSELLER

A Common-Sense Guide to Living Rich....Instead of Dying Rich

Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.

The only thing you wasted along the way was...your life.

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money--and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called Golden Years.

In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins' plan for optimizing your life, stage by stage, so you're fully engaged and enjoying what you've worked and saved for.

You'll discover how to maximize your lifetime memorable moments with "experience bucketing," how to convert your earnings into priceless memories by following your "net worth curve," and find out how to navigate whether to invest in, or delay, a meaningful adventure based on your "spend curve" and "personal interest rate."

Using his own life experiences as well as the inspiring stories and cautionary tales of others--and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance --Perkins makes a timely, convincing, and contrarian case for living large.