Now a Wall Street Journal bestseller.
What if the games we played as children were the greatest gift to helping us achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it's childish or it's "time to grow up." Now Todd Herman--backed by scientific research and countless stories from the real world--will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.
Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.
Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable?
In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.
Step through the quaint bell-clad door of memory lane and into the bustling aisles of a time-honored corner grocery store, where the scent of fresh produce and the warmth of genuine customer care lingered in the air. 'Corner Grocery Store Principles' is not just a book; it's a treasure chest of timeless wisdom, woven from the very fabric of family legacy and entrepreneurial spirit that powered the quintessential family-owned business.
In the pages of this inspiring journey, the author unravels the yarn of their family's corner store, artfully stitching the vibrant tapestry of customer service philosophies and the enduring 'Family Business Mindset'. Each chapter is a principle; a tried-and-tested maxim that champions the power of presence, the merit of adaptability, and the charm of personalized service, holding paramount the humane touch in a world racing towards digital impersonality.
Witness firsthand how principles like "Leaders Must Be Present and Accounted For" and "Do Whatever It Takes to Deliver the Goods" are not just pithy sayings, but cornerstone practices that transform businesses and forge indelible relationships. Embrace the profound simplicity behind statements like "Treat Your Customer Like a Fruit or Vegetable" as you learn to discern the nuanced needs of those you serve. Realize that the crux of crisis management lies in keeping "the Aisles Clear and the Doors Open", guaranteeing resilience and recovery in the face of adversity.
For entrepreneurs who aspire to cultivate a thriving business without sacrificing soul for scale, this book serves as a beacon. For leaders yearning to craft an organization where every hand is valued, every role is pivotal, and every customer feels at home, let these grounds of proven values be your guide. Embark on a transformative voyage from a cozy corner store to grand corporate avenues, as you carry forward a legacy of love, dedication, and community connection that never goes out of style.
'Corner Grocery Store Principles' is more than a book - it's your invitation to weave the warmth of yesteryear into the fabric of a future where exceptional customer care remains the star by which businesses navigate.
"By far the best book on investing ever written." -- Warren Buffett
The classic text of Benjamin Graham's seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today's market conditions.
The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing"--which shields investors from substantial error and teaches them to develop long-term strategies--has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.
Vital and indispensable, this revised edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.